The Origins of Nintendo
Nintendo was founded in 1889 in Kyoto, Japan by Fusajiro Yamauchi as a playing card company called Nintendo Koppai. Over time, the handmade Hanafuda cards became very popular, requiring mass production. In 1963, Nintendo transitioned into a corporation and explored various ventures, from a taxi company to a TV network. However, it wasn’t until the 1966 release of the Ultra Hand, a toy developed by Gunpei Yokoi, that the company began its successful path in the toy and gaming industry.


Gunpei Yokoi: The Visionary
Gunpei Yokoi is the brilliant mind behind the creation of Game & Watch. Yokoi’s ability to transform simple ideas into revolutionary products marked a turning point in Nintendo’s history. Before the world knew him for handheld consoles, Yokoi was already reshaping the toy industry with innovations like the Ultra Hand, a toy that brought new experiences to children and was a massive commercial success.
In fact, his vision wasn’t limited to toys. Gunpei Yokoi was a key figure in developing Game & Watch, one of the most iconic series in gaming history. His passion for combining technology and creativity would lead to the birth of portable gaming as we know it.

The Story of Game & Watch
Game & Watch was Nintendo’s first foray into portable gaming and a groundbreaking innovation in the early 1980s. Created by Gunpei Yokoi, the series introduced handheld gaming with a built-in LCD screen, which was a major technological leap at the time. These devices were unique not only for their gameplay but also because they featured a clock, turning them into a combination of entertainment and utility, which appealed to a wide range of consumers.
“A small revolution in portable gaming was created. See how one idea transformed the gaming landscape forever.”
The concept of Game & Watch was born from the ingenuity of Gunpei Yokoi, a Nintendo engineer. On a train ride, Yokoi observed a businessman playing with a calculator, and that sparked the idea of combining technology with entertainment. This led to the creation of the first Game & Watch: a device that was not only a game but also a watch. The idea was simple, yet it would forever change the world of gaming.

“Game & Watch wasn’t just a portable game; it was also a watch! These innovative devices changed the way we interacted with video games.”
Game & Watch was a perfect blend of entertainment and fun. These handheld devices, which combined the concept of a watch and a game, were simple, yet they offered hours of fun. The first game, Ball, became an instant hit, and its success proved that the world was ready for portable gaming in a completely new way.

“Nintendo’s innovation continued with dual screens and iconic games. Here’s how titles like *Donkey Kong* and *Mario Bros* influenced the future of gaming.”
As the Game & Watch series evolved, new innovations, such as dual screens, were introduced. Games like Donkey Kong and Mario Bros expanded the scope of gameplay, bringing classic arcade experiences to a portable format. This laid the foundation for the future success of portable gaming consoles, including the Game Boy.

“It wasn’t just a trend, it was a global revolution. See how Game & Watch captured the imagination of gamers around the world and made Nintendo an icon in the industry.”
The success of Game & Watch was immediate and global. Nintendo sold over 43 million units, and the series became a cultural phenomenon. Beyond just a trend, Game & Watch represented a true revolution in how players interacted with video games. These consoles paved the way for portable entertainment, and set the stage for the future success of the Game Boy and other portable consoles from Nintendo.

“Game & Watch is not just a series of portable games. It’s a legend that paved the way for modern portable consoles.”